Players Only is a luxury cannabis and lifestyle brand that was co-founded by NBA Hall of Famer Chris Webber and his business partner Lavetta Willis. They have structured genetic partnerships with legacy growers that will solidify the brand menu for customer consistency worldwide.įor more information on Players Only products and availability, please visit. The offering's name is a nod to Barnes' and Jackson's award-winning SHOWTIME series, "All The Smoke." Launch weekend will kick off with a limited edition brand collaboration with the Players Only x Packwoods 2.5G Blunt will also be available in select stores.īeyond unleashing new cannabis offerings, Players Only has also forged strategic partnerships, minority ownership positions and application participation in key limited licensed states to provide the brand with optimum marketing and distribution opportunities. In addition, Webber recently appointed Matt Barnes, former NBA star and teammate, as Chief Collaborations Officer while launching "The Smoke" with his partner and co-host, Stephen Jackson. He is also re-uniting with his former Sacramento Kings teammate Jason Williams to unveil the "White Chocolate" strain. Detroit's legacy brand "Lil Stupid" will also launch for the first time in the regulated market while legendary Detroit hip-hop artist Royce 5'9" will roll-out his "Heaven" brand as part of an innovative NFT.Ī thoughtful partnership with Raekwon from Wu-Tang launches Compliments of the Chef and his partnership with Citizen Grown highlighting their commitment to the community.
The brand collaborates with black cultivators and operators, including Hassim Robinson and Winner's Circle Genetics, bringing the famous PB&J strain as well as Quavo's BIRKINZ to the Michigan market. The Players Only brand will launch with Chris Webber's specially selected C4, Time Out and G.O.A.T.'s Milk strains and other exclusive PO branded strain offerings like Non-Laters and Whipped Cherries with Blueberry Hotcakes and Ray Jackson's Black Sox coming in the weeks ahead. In March 2022, TerrAscend secured exclusive retail rights for Players Only products in Michigan through the acquisition of Gage Growth Corp. Additionally, the brand is partnering with musicians, entertainers, influencers, legacy cultivators and community organizations on multifaceted collaborations on products and initiatives. Players Only boasts a wide array of cannabis products and experiences, including exotic cannabis flower strains, all-natural cannabis oil cartridges, pre-rolls, vapes, sport recovery and performance products and more, as well as Players Only branded apparel and footwear. The NBA icon will also celebrate the unveiling of Players Only with an activation in his hometown of Detroit before expanding the brand to additional markets. The upstart brand will have new offerings available for purchase at select Gage and Cookies dispensaries throughout Michigan.
11, 2022 /PRNewswire/ - Today, NBA Hall of Famer and entrepreneur Chris Webber announced the worldwide formal launch of his luxury cannabis brand Players Only ("PO") with his business partner Lavetta Willis. Brand Co-Founded by NBA Hall of Famer Rolls Out Premium Offerings with Limited Product Drops at Select Gage and Cookies DispensariesĭETROIT, Aug.
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